In the early 1970’s Yvon Chouinard accidently stumbled across an idea that would revolutionise the clothing industry. A holiday from California, USA to Scotland would lead to Yvon building a clothing empire. This is the story of Patagonia. Today Patagonia is one of the worlds leading environmentally friendly clothing brands. The company reaches far beyond clothing and is committed to teaching and training the next generation of environmental activists. Patagonia are doing this to continue their mission of finding a solution to the ongoing environmental crisis. We are happy to offer Patagonia both online and in our Oslo store, Moniker Sport.